AARON-SEO
Audit Date: 2026-03-23
Overall Score: 47/100 (Low)
| Metric |
Value |
| Domain |
5starmoversllc.com |
| Business |
5 Star Movers LLC |
| Location |
Bronx, NY (NO ADDRESS IN SCHEMA) |
| Email |
Not found |
| CMS |
WordPress + Beaver Builder |
| Hosting |
WPX Cloud (LiteSpeed) / MIA03 |
| PHP |
8.1.34 (Current) |
| TTFB |
66ms |
| Total Pages |
~22 pages |
| Total Posts |
~22 blog posts |
| Schema Types |
Person+Organization (WRONG), Service, VideoObject |
| Meta Title |
"Best Movers In Bronx, NY \ |
5 Star Movers LLC" |
| Social |
Facebook, Twitter |
| Skill |
Score |
Rating |
| Domain Authority (CITE) |
31/100 |
Poor |
| On-Page SEO |
52/100 |
Low |
| Technical SEO |
70/100 |
Medium |
| Content Quality (CORE-EEAT) |
35/100 |
Poor |
| Meta Tags |
60/100 |
Medium |
| Schema Completeness |
55/100 |
Low |
| Internal Linking |
40/100 |
Poor |
| Entity Optimization |
35/100 |
Poor |
| GEO Content |
45/100 |
Low |
| Overall |
47/100 |
Low |
Schema type is WRONG -- Using `["Person","Organization"]` instead of `"MovingCompany"`. This tells Google the entity is a person, not a moving company. Fix immediately.
No business address in schema -- Missing PostalAddress entirely. Google cannot verify location or show in local results properly.
No GeoCoordinates in schema -- Missing latitude/longitude that both competitors have.
Keyword-stuffed serviceType -- 30+ comma-separated keywords in the Service schema serviceType field. This looks spammy to Google.
Add full PostalAddress to schema with street, city, state, zip
Add GeoCoordinates
Replace keyword-stuffed serviceType with clean category
Add email address to schema and site
Add AggregateRating schema
Add openingHoursSpecification
Lengthen meta title (currently 46 chars -- room for more keywords)
Improve meta description (currently generic)
Add image optimization (ShortPixel or similar)
Add local sitemap (competitors have one, 5 Star does not)
Missing Service Pages
Fine art relocation (Abreu has this)
Junk removal
Last-minute movers
Apartment moving
Military moving
Small moves
Furniture only moves
Moving cost calculator
Missing Service Area Pages (CRITICAL -- Only 3 Currently)
Queens (Abreu has)
Brooklyn (Abreu has)
Manhattan (neither competitor has -- GRAB THIS)
Westchester (Abreu has)
New Rochelle
Pelham, Scarsdale, White Plains
Staten Island
New Jersey (cross-state moves)
Blog Strategy
Current: 22 posts (vs Abreu's 120 and FFM's 74)
ADVANTAGE: Most recent content (Dec 2025)
Need: 4-6 posts per month to build topical authority
Topics: moving costs, packing tips, neighborhood guides, service comparisons
Add internal links from every post to service pages
| Factor |
5 Star |
Abreu |
| Content Volume |
44 URLs |
146 URLs |
| Blog Posts |
22 |
120 |
| Service Areas |
3 |
4 |
| Schema Quality |
Poor |
Better |
| PHP Version |
8.1 (better) |
7.4 (worse) |
| Content Freshness |
Dec 2025 (better) |
Feb 2025 (worse) |
| Unique Coverage |
Yonkers, Mt Vernon, Larchmont |
Queens, Brooklyn, NYC, Westchester |
Where 5 Star Can Win
Content freshness -- Keep publishing while Abreu stalls
Northern suburbs -- Own Yonkers, Mt Vernon, New Rochelle, Larchmont
Manhattan gap -- Neither competitor has a Manhattan page. Build it first.
Technical foundation -- Already on PHP 8.1 (cleaner base)
Video content -- Already has YouTube embed and VideoObject schema
Where 5 Star Must Catch Up
Content volume -- Need 50+ more URLs minimum
Schema quality -- Fix the Person+Org issue immediately
Geographic coverage -- 3 service areas vs Abreu's 4 and FFM's 15
Entity signals -- Weakest of all 3 sites
Full details in MASTER-AUDIT-REPORT.md